Privacy Policy

1. Introduction

Rutland Pet Supplies ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with us.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Who We Are

Rutland Pet Supplies is a family-run business providing pet food, animal feed, bedding, treats, accessories, and related products throughout Rutland and surrounding areas.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details provided at the end of this policy.

3. Information We Collect

We may collect and process the following types of personal information:

Information You Provide

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details
  • Order and purchase information
  • Information submitted through contact forms

Payment Information

Payments are processed through secure third-party payment providers. We do not store your full payment card details on our servers.

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Website usage data
  • Pages visited
  • Referring website information
  • Cookies and tracking data

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders
  • Arrange deliveries
  • Communicate about orders and services
  • Respond to enquiries and support requests
  • Manage customer accounts
  • Improve our website and services
  • Detect and prevent fraud
  • Comply with legal obligations
  • Send marketing communications where permitted or consented to

5. Legal Basis for Processing

Under UK data protection law, we process personal information on one or more of the following lawful bases:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Your consent (where required)

You may withdraw consent at any time where processing is based on consent.

6. Marketing Communications

We may send promotional emails, newsletters, or updates about products and services if:

  • You have subscribed to receive them; or
  • We have a legitimate interest to do so in accordance with applicable laws.

You can unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link in our emails; or
  • Contacting us directly.

7. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties where necessary, including:

  • Payment processors
  • Delivery and logistics providers
  • Website hosting providers
  • IT and technical support providers
  • Professional advisers
  • Regulatory authorities where legally required

All third parties are expected to process personal information securely and in accordance with applicable data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Meet legal, tax, and accounting obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.

9. Data Security

We implement appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

While we strive to protect your information, no internet transmission or electronic storage method can be guaranteed to be completely secure.

10. Cookies

Our website uses cookies and similar technologies to improve functionality, analyse website performance, and enhance user experience.

Cookies may be used to:

  • Remember preferences
  • Enable website features
  • Measure website traffic
  • Improve website performance

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.

For more information, please refer to our Cookie Policy.

11. Your Rights

Under UK data protection legislation, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where applicable
  • Lodge a complaint with the Information Commissioner's Office (ICO)

We may require verification of identity before responding to certain requests.

12. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take steps to delete it.

14. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.

Any updates will be published on this page with a revised "Last Updated" date.

16. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us:

Rutland Pet Supplies

Email: info@rutlandpetsupplies.com

Telephone: 07860 112 583

Website: https://rutlandpetsupplies.com

If you are not satisfied with our response to a privacy-related concern, you have the right to contact the UK Information Commissioner's Office (ICO).